Popular Brunch Beverages

Let’s talk about brunch. At its core, brunch is the simple combination of breakfast and lunch. But over the years, it’s become a complete dining experience where people dress up, eat delicious meals, and consume specialty alcoholic beverages.

Restaurants that serve alcohol already know how impactful liquor sales are to their revenue. Brunch is another opportunity to increase sales, as brunch enthusiasts will seek out specialty cocktails to complement their overall experience. Here are the most popular brunch beverages served today:

Mimosa

Mimosas are a staple on any brunch menu, and they’re arguably the easiest cocktail to make. All that’s needed to make them is equal parts champagne and orange juice. If a restaurant’s serving brunch, they can decide to include a bottomless mimosa on their menus, which is just a drink kept refilled until either the specific brunch hours end or when a customer has had their fill.

Bloody Mary

A Bloody Mary is a classic brunch cocktail that’s a combination of salty, spicy, and savory. Unlike the mimosa, a Bloody Mary has multiple components to it: vodka, tomato juice, and other spices and flavorings (Worcestershire sauce, hot sauces, celery, pickle spears, olives, etc.).

Screwdriver

Screwdrivers are popular alcoholic highball drinks made with orange juice and vodka. It’s similar to the mimosa because it only requires two ingredients. However, there’s no limit to the unique variations on this classic drink. And adding garnishes can give some flair to the drink itself.

Brunch could help your restaurant attract an entirely new demographic, create buzz for your dining space, and increase your sales revenue.

Want to develop your brunch but not sure where to start? Fill out a contact form to set up an initial consult, and we’ll talk more about how your restaurant can successfully incorporate it into your menu. Cheers!

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